Business

To get noticed in today’s world, there must be something special about your brand – whether it is personal or a corporate brand. 

Volunteering can be a fun way to reconnect with your family throughout the year. Here are some tips for successful family projects.

It’s the perfect time of year to evaluate your finances to see how you can improve in 2019. Tips we share with our customers include:

Up to 40 percent of food grown, processed and transported in the United States is never eaten, yet 1 in 8 Americans – or 40 million people – suffers food insecurity. The average four-person family wastes $1,500 a year on food.

A midday gym session can be the best way to boost your energy levels during the workday. But the thought of redoing your hair or taking that second shower can be daunting.

Florida A&M University has been invited to join Google’s new Tech Exchange program, growing diversity and representation in technology by offering yearlong residencies to computer science students at select Historically Black Colleges and Universities (HBCUs) and Hispanic-Serving Institutions (HSIs).

Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:

Downtown is fast becoming a culinary hot spot in Tallahassee, with these new offerings.

On Wednesday, Sept. 12, Apple unveiled the new iPhone XS, iPhone XS Max and iPhone XR.

Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.

Email marketing, content marketing and social media are the best channels for digital lead generation, according to a recent study. While this isn’t surprising news, it is always interesting to see the latest data and research around digital lead nurturing and lead generation strategies.

These days, pets are often treated as family members. Having a pet-friendly workplace is quickly becoming common, and has been shown to boost morale and reduce stress levels around the entire office. A study by Nationwide shows that 90 percent of employees in pet-friendly workplaces feel highly connected to their company’s mission, full engaged with their work, and willing to recommend their employer.

Cyber security threats are out there every day for businesses, regardless of their size. That’s why business owners should lead by example and teach employees how to protect confidential information, like company finances.

Challenge: Your client needs fresh ideas – a WOW. This request is tailor-made for brainstorming. Consultant Todd Henry advises session leaders define the situation in advance instead of “fast-twitch thinkers” throwing out a million ideas while “slow- twitch thinkers” quietly deliberate.

EDR Group’s study found that Uber is a major economic contributor to Florida’s economy. In fact, Uber driver and delivery partners’ 2017 activities supported $1 billion of gross domestic project. Uber further reports that take-home payouts for Uber partners reached $870 million in Florida. Other findings include:

Fewer cubicles foster more face-to-face interaction between coworkers, right? That’s the thinking behind the trend toward open workspaces, anyway.

Recently we shared a story about how virtual reality can help employees with nerve-wracking job interviews or a fear of public speaking. However, VR is taking on a role on the other side of the desk for employers.

Ideal circumstances for productivity don’t always present themselves while traveling. It’s all about finding your zone amidst chaos. Stay focused with a few tips:

There are plenty of things people love to hate about meetings: They’re too long and too frequent; certain people dominate the conversation and other people don’t pay attention; and nothing gets done. Take charge of your next meeting by following these steps:

Tallahassee Community College’s Spark initiative offers monthly workshops to provide small business owners and aspiring local startups with the knowledge and skills they need to grow a successful business.

How many times have you clicked or read an email just to get that unread number to zero? You just wasted a microdecision on opening an email, reading it, and not doing anything with it.

Congratulations to Amy Zubaly, executive director of the Florida Municipal Electric Association.

Tally Cat Café is open for business. The Tallahassee “purr-mier” cat lounge and coffee bar opened just last month and features Lucky Goat Coffee and adoptable felines from the Leon County Humane Society.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

The General Data Protection Regulation (GDPR) requires businesses to protect personal data and privacy of European Union (EU) citizens for transactions that occur within EU member states. These rules became effective May 25.

Whether you are shipping hazardous materials, live animals or small, simple packages, Northern Air Cargo can transport them to even the most desolate regions of the Last Frontier and Lower 48.

First responders in Miami Beach will soon have a new tool to keep the public safe. Miami Beach joins other South Florida communities, including Aventura, Coral Gables, the City of Miami and Miami-Dade County in choosing Florida-based Harris Corporation’s advanced technology to connect first responders.

Florida is not only disconnected by a lack of transportation options, but it’s siloed into separate regions when it comes to business and entrepreneurial opportunities, too.

Running a business comes naturally to me, but managing a staff is still a challenge. It’s review time in our office and after 22 years, there is no magic formula to lead and motivate. Here are five tips to help those of you like me.

According to “The Mind of a Strategist,” effectively negotiating requires practice, not to be left dormant and tapped at will. At 4, my granddaughter Emily gets it.