Social Media

Engaging with industry influencers can exponentially enhance your association’s prominence and credibility.

Discover the art of impactful association communications in our latest episode as co-hosts Colleen Gallagher and Christine Stay sit down with Frank Caliva, the national spokesperson for the Retail Energy Supply Association (RESA) and president of P.

Overwhelmed by all the social media updates of late? Read on for a brief synopsis: Twitter: No more blue bird and no more “Twitter.

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or brand.

Hashtags help categorize a post to the theme of the overall message, creating an opportunity to find the post when other users click the hashtagged word.

TikTok continues to grow at a rapid rate and many brands are looking to join the social platform.

The value of including an influencer marketing strategy in your social media plan is continuing to increase, and is one of the most popular ways to create genuine connections with your audience.

It’s our favorite time of the year – new social media trends! Check out our hottest trend predictions for 2022.

When you are building your social media channels with a goal of attracting more leads, there are many strategies to grow your audience and increase engagement.

In mid-2021, Facebook announced that Neighborhoods was being tested in Canada and would soon roll out in the United States.

With 756 million users worldwide, LinkedIn continues to grow and attract 25-34-year-olds, which represent 59.

Are you looking to launch your claim to fame on social media? Or maybe you just want an excuse to get out of the house and enjoy the nice summer weather.

Pew Research Center has put together an article detailing what brands need to know about using social media in 2021.

Back in the day, if you wanted to connect with your celebrity crush or sports hero, you’d have to camp out for days at the venue in the off chance you could score an autograph, or even engage in a brief conversation.

Clubhouse is a new app that already has the attention of Elon Musk, Kevin Hart and Oprah with its April 2020 launch.

The viral “center of gravity” challenge has sparked a serious debate in households and offices everywhere.

Most social media platforms have seen recent increased usage, but LinkedIn may claim the top spot as it continues to grow at an exponential rate.

From shutdown orders to mandatory masks, COVID-19 has altered nearly every aspect of life in the Sunshine State.

If you’re immersed in the social media world, you may have seen or at least heard about videos from the trending social media app, TikTok.

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace.

It’s the turn of a new decade, and while social media may remain constant, its trends may not.