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Creating raving fans for your company requires an intentional process – one that is as persistent as it is consistent. The first step is deciding that you are willing to invest the time into getting the buy-in from as many people as possible.
Shark Tank alum Adelle Archer recently talked about the process that she follows in her company. For Adelle, thorough communication is key to building the relationships needed. This includes regular updates through emails, social media posts and YouTube.
Telling the winning stories of your company sparks new fans to carry that story forward helping to drive the business.
– Chad Tucker, Bascom Communications & Consulting