In 2016, video accounted for 67% of all internet traffic and will account for 80% of all internet traffic by 2021.
Roughly 70% of consumers view brands more positively after watching video content from them. Moreover, after watching an online video, 40% of consumers visited a store or website and 28% made a purchase.
Learn how to use online video to reach local consumers, including tips on how to:
– Increase your reach within targeted markets using OTT.
– Take advantage of social media algorithms that favor video.
– Experiment with Facebook Live.
– Showcase longer-form videos on your own website & YouTube Channel.
— LocalLouisiana MarketingBlog, TEGNALocal Louisiana