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If you are looking to hire a PR firm, you’ll be on the front page of The Wall Street Journal in no time, right? Not so fast. The most effective client/PR firm relationships are borne out of complete and open two-way communication, mutual planning and goal setting. And perhaps most importantly, active involvement from the C-suite.
Follow these five tips to make the most out of your agency relationship: 1. C-suite involvement, 2. Transparency, 3. Agreement on objectives and measurements, 4. Mutual honesty, 5. Two-way accountability.
Visit our blog to dig deeper on these tips.
– Chuck Norman, APR, S&A Communications