The NC Guy

If you are looking to hire a PR firm, you’ll be on the front page of The Wall Street Journal in no time, right? Not so fast. The most effective client/PR firm relationships are borne out of complete and open two-way communication, mutual planning and goal setting. And perhaps most importantly, active involvement from the C-suite.

I wrote a column for an industry publication on the changes in the public relations industry due to the rise of digital media, among other influences.