Home Public Affairs Shalley Takes Helm at Florida Retail Federation

Shalley Takes Helm at Florida Retail Federation


The Florida Retail Federation (FRF) recently announced Scott Shalley as its new president and CEO. Shalley takes the lead just in time to tackle his first legislative session with FRF, which is heavily involved in some of the most high-profile issues of the 2017 Legislative Session.

Shalley, formerly the executive director of the Florida Association of Counties, has been a resident of Tallahassee for 33 years, where he lives with his wife and three children.

“This new opportunity with FRF allows me to remain in Tallahassee and raise my family in a supportive, vibrant and diverse community,” Shalley said.

Amanda Prater, Cooperative Strategies

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