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Embrace Change


I wrote a column for an industry publication on the changes in the public relations industry due to the rise of digital media, among other influences.

Change is something I have embraced since leaving home for college in the early 1990s. Ironically, the idea for the Tactics column on the evolution of public relations was developed by the very man who convinced me to make the biggest change of my life as a junior at North Carolina State University.

I was originally pursuing an electrical engineering degree, but his encouragement led me to PR and now The North Carolina 100.

Chuck Norman, APR, S&A Communications

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The Tallahassee 100