You need to be doing digital marketing to support your business, and there is more to it than posting on Facebook. When hiring a professional, ask these questions to ensure you are getting someone who knows what they’re doing:
Digital Age
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As we approach the heaviest shopping period of the year, retailers should be thinking about leveraging their in-store experiences to encourage shopper sharing on social media.
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Universities around the world are offering their courses online for free or partially free. Over the past five years, almost 800 universities have created more than 8,000 of these massive open online courses (MOOCs). Universities with offerings include Stanford, Duke, Rice and Harvard, to name a few.
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When most people think of video games, they think of millennials and younger people; they don’t think of people 50 and older. Yet one in three Americans age 50-plus play video games regularly. Most of these gamers play for fun and the opportunity to stay connected with loved ones through online game communities.
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In any job, it’s important to make sure you have the right tools on hand to effectively share your message with co-workers, clients or the public. Take your company communication to the next level (beyond the traditional PowerPoint presentation) with these innovative, user-friendly programs:
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Last year truly exhibited the power of video. Who hasn’t seen the viral success of videos like “Chewbacca Mask Mom” or Tasty videos? These are perfect examples of how good content gets watched and shared. It’s vital for businesses to incorporate video into their marketing strategies.
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From Fitbits to health websites, medicine and technology are becoming increasingly intertwined.
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Snapchat is used eight billion times daily. The app allows users to send pictures, video or texts that are deleted after viewing. Users can add filters, text and graphics, then add photos and videos to “My Story” where “snaps” can be viewed for 24 hours. “Memories” have recently been introduced where users can post past pictures to their story at any time.
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There is no industry standard for how long you should wait between website redesigns. However, there are key questions you should answer before considering an update. Here are a few:
- Does your site look bad and function poorly on mobile devices?
- Does your site lack professionally produced content and images?
- Does your site load slowly?
- Has your company, brand, service or product changed?
- Do your competitors’ sites meet users’ needs better than your site?