Chalk it up to a non-election year or a consumer population weary of politics, but sales of Halloween costumes featuring campaigners have fallen flat, with large markdowns to move inventory common.
According to major Halloween retailers, they’ve dropped the price of Donald Trump-themed merchandise by more than half, and Joe Biden doesn’t carry the same sales appeal as Trump did as a candidate in 2015. Sellers couldn’t stock enough Trump masks and costumes then, but today they cannot move that product.
Political masks may make a comeback in next year’s midterms, perhaps in Florida a Ron DeSantis mask will be available.
– David Johnson, DJGroup