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It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.
Augmented reality (AR) technology and platforms are growing in popularity, merging computer-generated assets with real-world settings to make enhanced, creative and memorable experiences for consumers and prospects. From video games to mobile apps that can display how a couch looks in your living room, AR is already common, but marketers are just scratching the surface of its exciting potential.
Check out this webinar, “A New Reality: How AR is Changing Storytelling,” for more on the tech and its possibilities.
– Dan Stefano, The Pittsburgh 100