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6 tips for keeping your followers engaged

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Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

The social media world changes on a dime, and we need to keep up. Here are a few ways to keep your brand’s feed fresh in the ever-changing environment on social media:

• Create a daily, weekly or monthly series.

• Run a contest or giveaway – people can’t resist the power of a gift.

• Conduct a social media takeover.

• Share, pin, retweet and regram.

• Create short clips of video content.

• Take advantage of trending topics.

– Shelby Westbrook, The Oklahoma 100

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