Pew Research Center shares highlights on social media use in 2021

Pew Research Center has put together an article detailing what brands need to know about using social media in 2021. Here’s a compilation of the main points you need to know:

• Seven in 10 Americans use social media.

• YouTube is the most popular social media platform, followed by Facebook.

• Outside of YouTube and Facebook, most platforms have not seen much growth since 2019.

• The majority of 18-29-year-olds use Instagram, Snapchat and/or TikTok.

• Older demographics can typically be found on Facebook and YouTube.

• Instagram is the most popular platform among BIPOC communities.

• A majority of social media users visit their favorite platform daily.

– Caitlin Weaver, The Alaska 100