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A September Christmas at Apple

by The 100 Companies

The Apple Event is akin to Christmas in September. This year’s event offered new features on favorite products, including the movie-making capability of the iPhone 13 with impressive new triple cameras, cinematic mode and “ProRes” video you will be seeing on television ads around the clock.

The iPad is now in its 9th generation and features Center Stage video capabilities that follow the subject as they move. Apple Watch 7 is thinner with more screen space.

The key to all is the enhanced battery life, for example, the 13 Pro Max phone goes 2.5 hours longer than the 12 model.

– David Johnson, DJGroup

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