What does color mean to you?

Color is the first thing you will notice about a brand or product. But what do they mean? Reds represent energy, strength, love and anger, while blue means trust, loyalty, responsibility and serenity.

They have the power to instantly communicate so much more than hues that meet the eye, invoking immediate emotional responses and subconsciously influencing the brain to take action (or just permanently note its tonal intent).

When applied to brands, color is critical to company’s entire success. However, colors can also have deeper cultural meanings that could possibly skew how a brand may be perceived in certain countries.

– Chris Street, The Oklahoma 100