I had a self-diagnosed fear of overposting on Instagram. Thanks to Instagram Stories, that fear has disappeared. This Instagram feature has successfully integrated its way into users’ daily lives, but the question is: how does your brand effectively use it as a marketing tool?
1. Don’t overpost. Post content that encapsulates your brand, but doesn’t bore your followers.
2. Add variety. Don’t get bogged down with the same content; make sure every post is different from the one before.
3. Create appealing content. Instagram is a visual platform, so creating visually appealing posts is key to engaging your audience.