The beginning of the Legislative Session includes a State of the State speech from our governor. It’s always an agenda-setter, a rare opportunity to share a vision for the rest of the year.
The address is a reminder of the communications challenges any governor faces preparing this critical speech. The need to keep it focused on only the top priorities is critical. Lining up voices to enhance the message, through various communications channels, can make or break the success of the speech.
And, finding the right, optimistic tone will lead to a greater connection with Floridians across the state.