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Great news for Sunshine State retailers! The Florida Retail Federation is expecting a 4% increase in sales for the state, outpacing the national average of 3.3%.
Holiday shoppers plan to spend $935 on gifts and decorations this year. Average spending will be down slightly, but overall spending will be up, thanks to the growing economic impact of millennials.
Nerf items, Legos, microphones, drones and merchandise from the “Trolls” and “Star Wars” movies are expected to be popular. Self-gifting is expected to reach a record high, so go ahead and get something special for yourself, too, while you’re shopping!
— Randy Miller, President and CEO, Florida Retail Federation